The Truth about Church Websites and Effective Online Outreach
From Drew Goodmanson, an elder/pastor at Kaleo Church and CEO of Monk Development. He recently published early results of a study of church web sites.
- 0% of respondents who were Non-Christians said their going to church was influenced by the church website.
- 6% of participating churches had a gospel presentation on their website.
- 27% of the respondents said the church website was how they first learned about the church.
For Visitors (attending the church for under 3 months)
- 77% said the church website was somewhat to very important in my decision to attend the church.
- 83% said the church website was somewhat to very important in facilitating their participation in the church community.
For Beginners (3-6 months)
- 45% said the church website was somewhat to very important for their ongoing discipleship and spiritual growth.
- 73% said the church website was somewhat to very important in sharing their faith with others (friends, business colleagues, others)
Regulars (6+ months)
- 27% said they visit the church website more than once a week.
- Feature Rated Most important: Listen or ability to download Sermons.
- Most requested functionality: Ability to post prayer requests or needs.